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How Community and Social Media Changed Communication
An analysis of traditional media channels, which have been used for mass communication is a good way to begin to understand how Community and Social Media Changed Communication. Three popular channels...
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Leveraging Social Intelligence within your business
The first part of this series covered how to gain business intelligence from social media. I gave examples of how to map conversation volumes to sales how to gain competitive intelligence and gauge...
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The IBM CMO Study: Strengthened Visually
While I read the report, or rather re-read it, I realised some of the data could be better explained and hence this visualization. It’s only when I went thru this exercise of visualization, I realized...
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Evolution of Social Business Intelligence: Human Business Intelligence
Social Media provides a fantastic opportunity for enterprises to gather enormous amount of business intelligence, whether it’s about their customers likes and dislikes, or whether it’s competitive...
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Microsoft busts the social media engagement myth
Almost everyone in today’s social media landscape talks about “Engagement” being the Holy Grail. But is it really? Here’s some data based on activities which Microsoft does to leverage it’s brand...
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Evolution of Corporate Social Media Adoption
I’ve tried to capture how corporate adoption of Social Media evolves with each stage adding to the other. Stage 0 - Enter the Experimenter, the geek, the lone ranger evangelist who either begins with...
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Are you missing the essential ingredient to boost your brand advocate program?
Is your brand advocacy program a non-starter? Have you been re-creating it forever. I know of a couple of companies who had this issue. They have fans who like them. They have advocates who write blog...
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